Ok. I’ve heard the urban legend: (insert corporation/government agency name here) is planning on charging postage on all e-mail.
As all of us knows, this legend is false.
Or is it…
Imagine my surprise when Marketing Sherpa ran an editorial concerning just that… charging postage for e-mail.
I wonder how this new development will affect e-mail marketing. Just think how it can affect the way you (or your clients) will keep in touch with their customers.
Here’s the story: