Charging Postage for E-mail

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Ok. I’ve heard the urban legend: (insert corporation/government agency name here) is planning on charging postage on all e-mail.

As all of us knows, this legend is false.

Or is it…

Imagine my surprise when Marketing Sherpa ran an editorial concerning just that… charging postage for e-mail.


I wonder how this new development will affect e-mail marketing. Just think how it can affect the way you (or your clients) will keep in touch with their customers.

Here’s the story:


Talk later,