This info comes courtesy of Agora’s John Forde in his Copywriter’s Roundtable zine.
Enjoy!
http://www.adage.com/news.cms?newsId=48355
Beth
P.S. You can find John’s Zine here: http://JackForde.com Awesome zine. Highly recommended.
P.P.S. We’ll get back to the queries tomorrow. 🙂